David Silverstein of Selling To the CIO speaks with Michael J. Rublesky III, Chief Technology Officer at Agora Cyber Charter School.
They discuss Selling the Relationship, not the Product.
✅showcase your integrity
✅remember, you're not the only person contacting the CIO
✅research the client on social media
✅knowledge of your industry is king
✅approach the CIO with a long-term approach, not a quick sell
✅make connections to the CIO's industry (discuss your research/knowledge)
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